Meet the Team
Meet our team members
Lincoln Liu (He/Him)
Founder
Group Managing Director
An entrepreneur based in London, with comprehensive working knowledge of the EU, UK, and China Market.
Founder and managing director of Pinecone Ltd., taking brands to China through multi-channels. Extensive experience in general management, channel distribution, marketing, and operations with specific knowledge of cross-border e-commerce, digital marketing, and mergers and acquisitions.
Frank Xu (He/Him)
Co-Founder
Group Manging Partner
Entrepreneur and experienced business leader in supply chain, logistics, and e-commerce area.
Experienced international supply chain and logistics business leader. Worked in China, Australia, Africa, and Europe/UK in the last 17 years. Business management, team development, P&L ownership, sales, planning, operations, multi-culture, multi-location & cross-functional teamwork.
Sean Young (He/Him)
Group Brands Partner
Sean started his career with six years in Shanghai, China, working for major Chinese tech companies where he managed their overseas publishing operations.
This experience gave him comprehensive insights into the tech product publishing sector across various markets.
Leveraging his expertise in working with and investing in UK and EU brands.
Group Managing Parnter
Head of Retail
Jason Wang (He/Him)
ormer JD.com Inc. International Business Team Leader with 8 years of experience as a buyer and trader. Former Head of Automotive Care and former buyer in the food sector at COFCO International. Achieved over 1 billion CNY in Automotive Care product trading.
Experienced in commodity and consumer goods trading. A resourceful team player.
Group Managing Parnter
Head of Wholesales
Melissa Meng (She/Her)
Former JD.com Inc. International Business Team Leader, Head of Automotive Care, Head of Omni-Channel Marketing, and Head of Mother and Baby Care. Achieved over 1 billion CNY in FMCG product trading.
Experienced consumer goods trader and resourceful team player.
Group Managing Parnter
Head of Supply Chain
Vincent Sun (He/Him)
Former Head of Sales at Avenue 51, achieving over 200 million RMB GMV in sales for the Royal Mail Tmall Global Flagship Store. A top-ranking service provider within the Alibaba Group Ecosystem, with extensive experience in international distribution and channel sales.
Skilled in business relationship building and development, and a resourceful team player.
Group Managing Partner of Otso Media
Head of Influencer Marketing
Lisa He (She/Her)
Graduate from Edinburgh University with Law and French Double Degree. Experienced paralegal at Bedell Cristin.
Lisa was a finalist in the Miss Universe GB competition in 2021 and a finalist in the Miss Scotland competition in 2022.
Pinecone Ltd
Operations Manger
Helen Zhao (She Her)
Graduated from the University of Edinburgh with, Sports Policy, management, and International Development master degree, love travel and music.
Pinecone Ltd
Operations Manager
Joe Wang (He/Him)
Extensive experience in distribution, marketing, and operations with specific knowledge of channel sales, import & and export, and digital marketing.
Group Operation Manager
Tracy Xu (She/Her)
Graduated with an MA in UX and Service Design from Loughborough University. She runs the Influencer Marketing and Management system for Pinecone Group and Otso Media.
Otso Media Talent Manger (Freelancer)
Oliver Georgiou (He/Him)
Resourefully Talent Manager in Otso Media. Experienced in managing TikTok creators to collaborate with Brands with efficiency.
Otso Media Talent Manager
Janette Taylor (She/Her)
Head of Talent in Otso Media. Experienced in managing e-commerce creators to collaborate with Brands with efficiency.
Otso Media Assistant Talent Manager
Ethan Yu (He/Him)
Music Theatre Study background Passioner. Assistant Talent Manager at Otso Media.